Local SEO Services for Small Businesses | Wilson's Web Development

High-Performance Local SEO for Growing Businesses

Most businesses struggle to get found online, losing customers to competitors with better visibility. We don’t just improve your rankings—we bring in real leads from customers actively searching for your services.

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Wilson's Web Development

Why Most Local Businesses Struggle to Get Found Online

Most local businesses don’t struggle with demand - they struggle with being found. Every day, people search for services like yours, but if your website isn’t set up correctly, you’re not even in the running.

  • Poor Website Performance

    Slow load times, broken mobile layouts, and weak technical SEO signal to Google that your site isn’t worth ranking.

  • No Local Citations

    If your business information isn’t listed consistently across the web, search engines won’t trust it—leading to lower rankings.

  • Thin Content & No Service Pages

    A generic homepage and a single “services” page won’t cut it. Google prioritizes businesses that provide clear, location-specific, and service-specific pages.

  • Broad Targeting That Gets Nothing

    Casting a wide net with vague keywords means your business doesn’t show up when local customers are ready to book.

SEO isn’t about outspending competitors—it’s about getting the right foundations in place. If your business isn’t showing up, you’re leaving money on the table.

More Calls. More Customers. Less Ad Spend.

Imagine your business showing up at the top of Google whenever local customers search for your services. No more wasting money on ads just to stay visible—your business ranks organically, attracting ready-to-buy customers without ongoing ad spend.

  • Turn Local Searches into Customers

    When people in your area need your service, they find you first. Whether they’re searching on Google Maps, local search results, or voice assistants, your business is the trusted, go-to option.

  • Beat Your Competitors Without Outspending Them

    Forget bidding wars on Google Ads or losing leads to businesses with bigger budgets. With the right local SEO strategy, your business outranks the competition—without paying for every click.

  • Consistent Leads That Don’t Rely on Ads

    Your website and Google Business Profile work 24/7 to bring in real, high-intent customers. No chasing cold leads—just steady, reliable inquiries from people who are already looking for your service.

  • Build a Reputation That Works for You

    More Google reviews, strong local authority, and an optimized online presence mean instant trust from potential customers. People want to hire the business they see everywhere—that’s exactly what Local SEO does for you.

Stop paying just to be seen. With the right SEO strategy, you rank at the top, bring in ready-to-buy customers, and let organic traffic do the heavy lifting.

Get A Free SEO Audit

SEO That Drives More Customers, Not Just Rankings

Most SEO agencies focus on getting you to Page 1—but what’s the point if it doesn’t bring in customers?

We take a business-first approach, making sure every SEO effort translates into real revenue growth. That means targeting high-intent searches, optimizing Google Business, and building a strong local presence that brings in more calls, leads, and jobs.

  • Strategic Keyword & Website Optimization

    Most business websites aren’t ranking for anything useful. We fix that by targeting the exact searches customers are making and building service & location pages that convert visitors into leads.

  • Google Business Profile Domination

    40% of local searches go to the Google Map Pack. We optimize your Google Business Profile so your business shows up first when local customers are ready to buy.

  • Authority & Trust Building

    We build high-quality local citations & backlinks that boost your website’s reputation, so Google ranks you higher and customers trust you more.

  • Ongoing Growth & SEO Adjustments

    SEO isn’t a one-time fix. We continuously track, improve, and adjust your strategy to keep you ahead of competitors and maximize your long-term results.

"I first thought I was just getting a professionally done website, but the care he's taken afterward towards the growth of my business has not gone unnoticed!" - Billy Mack, BM Roof Plumbing

Our Recent Results

  • BM Roof Plumbing Showcase
    Trades

    BM Roof Plumbing

    In just 6 months, we helped BM Roof Plumbing go from zero online presence to dominating local search results - generating over 32 qualified leads and $32,000+ in revenue without spending a cent on ads....

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Why Work With Me?

Most SEO companies focus on getting you ranked — but they forget the real goal: helping you get more local customers.

I take a different approach.

Ranking #1 for random keywords doesn’t mean anything if it doesn’t grow your business.

When you work with me, your SEO is focused on what matters — getting your business found by real people in your local area who are ready to call, visit, or book your services.

No cheap link buying, no shady tricks, no chasing rankings for the sake of it — just a clear, solid strategy to help your business show up where it matters most.

Work With Me

What You Get When You Work With Me

  • Real Local Visibility

    We focus on making sure your business shows up when and where your ideal customers are searching — in Google Maps, Google Search, and local directories.

  • A Strategy That Actually Grows Your Business

    No chasing vanity metrics. Everything we do is focused on bringing in more local customers, not just increasing traffic for the sake of it.

  • Solid SEO Foundations

    We build your SEO properly from the ground up — strong website structure, optimized Google Business Profile, clean citations, and ongoing improvements.

  • Clear, Simple Reporting

    You’ll always know what’s happening with your SEO — no confusing jargon, no fake promises, just real updates you can understand.

  • Support Beyond SEO

    Need help improving your website, running ads, or building a stronger online presence? I’m here to support your whole growth journey, not just your rankings.

Real Results from Business Owners Who Were in the Same Spot as You

  • Billy Mack BM Roof Plumbing

    Can’t fault Tom on his services. Has provided my business with more clients and leads then I could have thought. I first thought I was just getting a professionally done website but the care he’s taken afterwards towards the growth of my business has not gone unnoticed. Highly recommended!

  • Jake Halley Halley Concrete

    Tom is passionate at his craft to the point he will stop at nothing until complete customer satistfaction. Tradie web launch is a MUST HAVE for all starting up/pre exsisting business’s. Not only does he do his job but also invests himself into yours to completly understand and provide factual and practical information to your business’s advertisement.

  • Jordan Halley Halley Roof Plumbing

    Tom was fantastic to work with. He created a website for me and exceeded all my expectations. He was efficient, detail oriented, and communicated very well through the process. Highly recommend using Tom for any of your website needs.

  • Jason McPherson McPherson Plumbing & Maintenance

    Toms communications and care factor is next level. Really happy to have been recommended him.

  • Dan Wathen Valley Plumbing & Roofing

    Would highly recommend Tom, he has done an awesome job of making my website and the results are already showing!

  • Aaron Clayton CAPR Services

    I was hesitant about starting a website project, but Tom made it incredibly smooth. Within 48 hours, he delivered a design that blew me away, and in under two weeks, my site was live. He also helped with HubSpot, Google Analytics, and HotJar—providing ongoing insights to improve my website. Highly recommend!

FAQ’s

Frequently Asked Questions

  • Local SEO helps your business show up in local search results when people nearby are looking for what you offer. It’s essential because local customers have high intent — they’re ready to visit, call, or book services right away.

  • Local SEO usually shows early signs of improvement within a few months, but real, consistent growth typically builds over 3–6 months. It’s about creating solid foundations that keep bringing you customers long-term.

  • Link building is an important part of SEO, but buying links on Fiverr isn't going to cut it. I prioritise local directories for citations and links to increase your reputation online. My priorities are optimizing your website, your Google Business Profile, getting clean citations, and creating useful, local-focused content rather than increasing a random number like backlinks.

  • Everything you need to rank locally: website optimization, Google Business Profile setup and management, citation building, review strategy, local content creation, and clear reporting.

  • You’ll get clear, simple reports showing your visibility, website traffic, enquiries, and calls — plus real-world signs like more customers finding and contacting you through Google.

  • Absolutely. If you want to scale faster, we can layer in paid ads, better website design, or social media management alongside your SEO once the foundations are strong.